Joie

Since its inception in 2001, JOIE has successfully filled a void in the contemporary market.  Unlike other brands, which are classification driven and offer single ideas such as denim or graphic tees, JOIE provides the modern, fashion savvy customer with a global wardrobe.  Though the company got its start with signature cargos, today it is best known for offering feminine tops, dresses, and cashmere sweaters.  The JOIE concept has always been "CASUAL, COMFORTABLE, AND LUXURIOUS".  Therefore, each piece that is designed encompasses a balance of these three key elements... one cannot exist without the other.  Headquartered in a loft in downtown Los Angeles, Serge Azria's goal is to continue in Joie's success while progressively evolving the brand.  

The JOIE collection is understatedly chic.  Constantly inspired by Southern California, its casual yet sophisticated way of life translated directly into JOIE designs.  The Joie girl enjoys wearing casual, comfortable clothes accented by luxurious fabrics and authentic details inspired  by her travel throughout the world.  Both modern and timeless in its appeal, the JOIE aesthetic draws its influence from vintage creations while successfully maintaining a fresh approach to fashion.

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Joie
Joie
Joie

About the Designer

 Since its inception in 2001, JOIE has successfully filled a void in the contemporary market. Unlike other brands, which are classification driven and offer single ideas such as denim or graphic tees, JOIE provides the modern, fashion savvy customer with a global wardrobe. Though the company got its start with signature cargos, today it is best known for offering feminine tops, dresses, and cashmere sweaters. The JOIE concept has always been "CASUAL, COMFORTABLE, AND LUXURIOUS".

Therefore, each piece that is designed encompasses a balance of these three key elements... one cannot exist without the other. Headquartered in a loft in downtown Los Angeles, Serge Azria's goal is to continue in Joie's success while progressively evolving the brand.

The JOIE collection is understatedly chic. Constantly inspired by Southern California, its casual yet sophisticated way of life translated directly into JOIE designs. The Joie girl enjoys wearing casual, comfortable clothes accented by luxurious fabrics and authentic details inspired by her travel throughout the world. Both modern and timeless in its appeal, the JOIE aesthetic draws its influence from vintage creations while successfully maintaining a fresh approach to fashion.